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Fifi
here again for you weekly dose of the inside Sega sagas. This
week has been quite entertaining for several reasons, some good, but most
of them not so good. To
celebrate the launch of two games which we hope will be top sellers,
namely Quake 3 Arena and Ultimate Fighting Championship. Sega decided to
hold two special tournaments. A good idea, but as usual there was a catch,
we would not advertise it to the mainstream! A questionable logic but it
went ahead, flyers were sent out promoting these two tournaments. Game
tournaments vary depending on who attends them. Well I was involved in the
Ultimate Fighting Championship Tournament, so I watched the DVD to get
some background knowledge, but all this seem to be in vain. Why? Well Sega
had neglected to get anyone or anything from the UFC, so instead we were
fortunate to get some blonde woman who fights in the WWF. The
day came and we all headed to a large warehouse where a mock cage battling
ring had been constructed, inside there was a Dreamcast running UFC. The
action was viewed on 3 large screen television. Unfortunately
for some reason we were unable to park on the warehouse grounds. After a
heated discussion we were forced to park in the local multi-storey car
park. The blonde WWF woman, who's name I forget had come along in her
costume, and whilst she walk from the car park to the warehouse we got a
lot of attention, and people followed us. When I say people I mean men. The
tournament attracted quite a bit of attention but not for our game,
instead it turned it a photo shoot for the WWF woman. Eventually we manage
to sit her next to a copy of the game and got some images which we may use
but I doubt it. Our UFC tournament was a relative flop. The Quake 3 one
went well though apparently. So
without WWF woman we would have got zero attendance. Are scantily clad
pretty woman the way forward for game promotional? Well the most popular
game in our office, still after 6 months is Dead or Alive 2. A good game,
but would it be as popular if the girlies didn't have bouncing bossoms? I
await the third part when we will finally get to see Jann Lee's penis
flopping around. As
you may have read Sega have exhausted their advertising budget. On what,
you may be asking…Well the Tombraider 4 advert and the MSR advert. So
expect to see little DC promotion over the next few festive weeks. Another
memo has been sent around, the women hope that it is a joke. Basically all
woman [under 26] are to contact game magazines and be interviewed. The
goal being that if young boys may see a pretty girl and then buy a
dreamcast! Some
times I begin to think that we at Sega are pretty incompetent. Craig's
Shenmue spellings are spot on, even head bods at Sega can not spell it,
Shenmoo any one? I thought not. Fifi Honey Comments? Suggestions? Just wanna chat? Mail me! fifi@dreamcastsource.co.uk |
Issue 2 'Sega game promotion'
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